D I V O R C E
Campaign Purpose: An awareness campaign about the effects on the child (behaviorally and emotionally) after the separation of the father and mother.
Proposition: Spread awareness about the harms of divorce and shed light on what happens after it and its impact on the child and the family.
Concept: The campaign is visualized as images taken in real events or cinematic footage from movies to depict feelings of separation.
Target Audience: Parents who have problems and thinking of separation.
Objective: help in reducing the divorce problem.
Visual 1
the trauma of the child at the moment of separation
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Visual 2
The psychological state of the child after the separation
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Visual 3
The effect of divorce on the child's education level
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Visual 4
The moment when the child reaches puberty and has to choose between living with his father or his mother
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Visual 5
Financial problems for the mother and child after separation
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Grids
Quick Sketches
